Xbox x Stranger Things 4: Immersive Rift Activation
In May of 2022, I had the pleasure of teaming up with Cognition Labs to design and animate the user interface for Xbox x Stranger Things 4: Immersive Rift Activation at LA LIVE. Promoting the series 4th season, we created an immersive pop-up exhibit, complete with a fully functional Hawkins National Laboratory control panel and life size version of the “Rift”.
The campaign would go on to win Gold for 'Best Combination of Event Technologies' and Silver for 'Best Use of A/V and Sound' at Event Marketer's Experience Design & Technology Awards 2022.